Pink logo of a page with a checklist and pencil.

Consider the development of your project like a user journey

This is a technique commonly used in marketing and the development of services such as websites.

Digital pink image of a road barrier.

Reflect on how an audience member or user might work or engage with the final outcome, and the various elements along this journey. Identify possible barriers they might face. This can be simpler and more effective than starting with a list of health issues and/or impairments and trying to map these against your project plans. 

Pink digital logo of three people gathered together

You will need to identify which barriers apply to:

  • your team (internal)
  • your audience/users (external)

These are likely to be different areas, involving different budget lines and resources. 

Considering barriers rather than impairments is an approach that works to the Social Model of Disability.

View this post on Instagram

A post shared by Shape (@shapearts)

Find out more about the Social Model

Digital pink image of a tick box

What might the barriers be? Commonly identified barriers faced by both internal and external groups centre on:

  • Team collaboration methods
  • Team and partners relationship(s)
  • Event logistics
  • Event marketing (e.g. reaching target audiences, ticketing, and websites)
  • Location practicalities (getting there, facilities, parking)
  • Audience experience (interpretive tools, physical access, atmosphere, welcome, and inclusivity)
  • Feedback and quality assessment

Responsibility for public access in a host venue will need to be discussed with them, to clarify approaches, cost, and what the venue provides already, or wishes to build on. This will be covered in our audience access resource.

Innovative or experimental approaches to access are explored in our access as a creative tool resource.