Create Your Online Digital Identity

For many artists – now more than ever – an online presence is the foundation of a ‘successful’ practice. It is how artists connect with their audience, their supporters, and collaborators and is a primary route to financial stability through sales, funding, and partnerships.

But being ‘online’ isn’t simple and for many artists it can be overwhelming and confusing, meaning they miss out on the potential perks. It feels like there is a lot to do, from marketing yourself, running websites and social media accounts, and documenting your work in a presentable and shareable way.

We have compiled this resource for any artist looking to improve their online presence, using our own experience, advice from Shape Artists, and the thoughts and reflections of our wider network.

With thanks to Abi Palmer, Lauren Saunders, Catriona Faulkner, Sam Metz, and Ellie Harman-Taylor, who all contributed to this resource.

Please note the embedded version of the resource works best when viewed on desktop. There is a downloadable link beneath!

You can download the PDF version of the resource here. 

You can also download a plain text Microsoft Word version here. 

Audio Resource:

1. Whats the point?

2. Step one: who are you?